I've been recommending McDonald's since the high $80s. It's been one my favorite stocks. I even have an article on Seeking Alpha titled "McDonald's Is Going To All-Time Highs". When I started recommending McDonald's I liked it because of the turnaround. The firm has a great brand, the problems of a bloated menu and slow drive-thrus were temporary problems which could easily fixed. There were elitists in media who thought McDonald's was dead because they didn't go there anymore. Whenever results go the wrong way investors tend to over-extrapolate it into greater trend. McDonald's is not dying; it is thriving. McDonald's now fits in well with my macro call as well. I've been predicting a recession for over a month. The call is now stronger than ever as the yield curve has continued to flatten (the 10 year minus the 2 year is now at 1.16). McDonald's, General Mills, Colgate, Reynolds, and Altria are the best recession-resistant stocks to own going into a market crash. Fourth quarter global comp sales were up 5%. This is an excellent number. If you bought the stock in the $80s, I would take some profits. If you own the stock as part of a diversified portfolio, I would sell your high beta cyclical stocks because McDonald's will hold up the best in the market crash.